\\ PENNSYLVANIA BALLET
How do you sell a "19th Century" product to a 21st century customer?
In 2015, the Pennsylvania Ballet needed a way to revamp their marketing tactics. The Temple Analytics Challenge, which is an annual competition for data visualizations created by students, gave the Pennsylvania Ballet a rare opportunity to garner unique solutions to their problem.
Analyzing the Data
The Pennsylvania Ballet allowed access to a data set with over 40,000 data points. Some of the information included was the audience member's ID, which plays they attended, and their location. I found that audience members who returned more than once used the website to book their tickets. They were also more likely to order a subscription service. This helped form my overall solution to propose that the PA Ballet update their online presence in order to engage and market more towards their current audience.